With an in-depth knowledge and experience of successfully conducting business.
Suvendu Banerjee,
President & CEO
Business Images, an independent Public Relations Consultancy was founded by Suvendu Banerjee. He has 35 years’ experience in the PR & Communications industry. He has held senior Communications, Marketing and PR positions in some of India’s leading private and public sector companies like Escorts Ltd., CMC Ltd. and Good Relations India Ltd. His last position was that of President & CEO, Enterprise Public Relations, (a part of the Lowe Group, UK) one of India’s top PR Consultancies.
Business Images specializes in devising and implementing communication strategies. It attempts to create engaging messages after analyzing and understanding the Clients’ requirements. Other services provided by the Consultancy include providing media relations including interaction and evaluation, media training for clients, developing corporate communications literature, corporate and product image management, community relations, monitoring economic trends & policies, lobbying, etc…
Some of the clients of Business Images include Thales, Carrefour, GIFAS (French Aerospace Association), GICAT & GICAN from France, Finnair & Finnish Tourist Board, FINPRO ( FIND 2007), Konecranes, Lapland Safaris from Finland, Molson Coors Cobra, UBSPD, Himalayan Ski Village (HSV), Aryty from U.S., Paris & Partners & Amfora Wines from Italy, Random House, Indian Institute Of Hardware Technology, Su-Kam Communication Systems Limited, Zila Khan, Delhi Polo & Riding Club, E4 Entertainment from Dubai, Lall & Associates, Nikko Metropolitan Hotel, Air India, Airports Authority Of India, Anand Group, Seagram, Alstom Projects India Limited, Playwin, Purolator India Limited, SunSource Energy, Vogmask and Paharpur Business Centre amongst others.
The Company has significant experience in handling international companies associated with the fashion & lifestyle, aviation, security, environment & climate change, hospitality and service industry.
Business Images Academy is the training division, which enables the participants to discover their communication strengths and weaknesses and practice the skills necessary to become more effective and confident communicators.
Public Relations is a deliberate, planned and sustained effort to establish mutual understanding between an organization and its publics. But today, Public Relations is acknowledged as a specialized marketing discipline with its focus on the multifarious communication needs of an organization. It is the backbone of a company or an organization.
Public Relations is an effective, low-cost way to get a business the publicity and visibility. The following are the three primary benefits of Public Relations:
In addition to the above, effective Public Relations can weather a company through many a storm. When a crisis occurs, a business that has the support of its community has a much better chance of surviving its image.
Lord Bilimoria CBE DL,Chairman
Business Images specializes in providing the following
Media Training, Interaction and Evaluation
Apart from providing media training to senior management of corporations, Business Images also organises individual and group interactions with select media. After tracking, the reach and the impact of the coverage is evaluated.
Corporate and Product Image Management
The effects of a successful & strong image can be seen from sales to stock prices. Corporate Image Management is addressed on the premise that everything an organisation does or does not do affects the perception of that organisation and its performance.
Assistance with Events
The Event Management arm of Business Images assists with product launches, openings, announcement of joint ventures & alliances which promotes the brand and drives customer footfalls and sales. readmore...
Public Affairs
The objective is to influence public policy and find common ground with stake holders. Stretching beyond lobbying, it also involves management of issues & reputations.
Assistance with Internal Communications
Often referred to as the lifeline of the company, it is responsible for effective communication among participants within an organisation.
Exhibitions
Business Images can position and promote corporations at trade shows and exhibitions to maximize PR mileage. Exhibitions provide great PR potential to get noticed among many. AeroIndia in Bangalore and Defexpo in Delhi are some of the most prominent for clients of Business Images.
Community Relations
Maintaining strong and mutually beneficial relationships is essential through community outreach programmes and creating an awareness amongst the community publics.
Assistance with Market Research
The viability of a new product or service is established through surveys, product samplings and focus groups. Gathering and interpreting information about customer needs & preferences facilitates decision making.
Developing Corporate Communications Literature
Corporate Literature is a critical marketing tool for business and hence the focus is on developing quality brochures, catalogues, etc. The organisation's values and objectives are put in customer's hands. It makes all the difference in winning the contract or selling the products.
Managing Public Opinion throughout a Crisis situation
Dealing effectively with a crisis is a critical function specifically designed and executed for an organization, company or an individual which is facing a challenge to its reputation. The stakeholders are unlikely to be forgiving during a crisis where every second counts and utmost transparency is required.
Create, Sustain and Improve the Public Identity of an Organization
Business Images helps create, improve and sustain the identity of corporates by seamlessly integrating organizational culture into the identity of the corporates which is bound to impact public opinion.
Differentiation from Competitors
Differentiation from competitors is critical to set aside products, services and brands of a company from the others.
Corporate Films
We offer a full range of video production services that engages the audience on various platforms like digital, TV & cinema. With our expertise in film-making the brand identity, services and products are represented in an engaging manner.
Digital Brand Solutions
Brands are made by people and we translate people's voices into our digital services. We have full fledged digital branding expertise that helps in the pre-launch, launch and post launch phases of any brand.
Digital Content Publication & Syndication
We develop content according to the needs of an organization. Through our indepth process of creating editorial strategy & cross device execution capabilities, we ensure that the content reaches the right people at the right time through the right device.
Social Media Content Management
Our Social Media Content management team helps in disseminating the content across various social platforms so that it yields the maximum outcome and amplified engagements.
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